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Noizchain – re-engineered advertising network

Introduction

NOIZ believes in a transparent advertising space that gives control back to consumers and is free from the influence of advertisers, publishers and centralized ad exchange networks that seek to use consumer personal information in a malignant way. NOIZ is an ad network that secures and validates data using blockchain and Artificial Intelligence (AI). Its community of advertisers, publishers, consumers and social impact organizations is the driving force in NOIZ’s evolution.

The Problem

  • An estimated $19 billion/year is lost to fake clicks, impressions and views; this is known as Ad Fraud.
  • Greater transparency of data is being demanded by MNCs from advertising platforms and publisher sites
  • Consumer data is collected and stored by ad networks without proper consent
  • Consumer data is sold to third parties
  • Online scams are increasing due to fake ads created by malicious advertisers
  • There is a growing mistrust in the content consumers come across online

The Solution

  • A Proof of Engagement concept is created by combining AI with blockchain technology to fight ad fraud
  • A consensus based ecosystem is formed to make advertisers and publishers accountable for their actions and business practices
  • Consumers receive tokens for the data they choose to share
  • Disrupting the advertising ecosystem, resulting in a completely new approach and media industry
  • To drive the success of social responsibility campaigns, social impact organizations are included in the token flow between advertisers, publishers, and consumers

Noiz Ecosystem

  • Cognitive ads from advertisers are distributed amongst NOIZ’s publisher platforms.
  • Consumers engage with these ads in exchange for NOIZ tokens.
  • Consumers redeem their earned tokens for the discounts / coupons provided by the advertisers / publishers.
  • Tokens are sent to social impact organizations rather than kept in advertiser / publisher wallets.
  • NOIZ tokens can be redeemed for coupons, donated to social impact organizations, held as an investment or exchanged.

Features

  • Peer to Peer Advertising Marketplace. NOIZ intends to be a peer to peer ad marketplace where advertisers and publishers can directly connect with one another through the NOIZ platform and make an advertising agreement powered by a smart contract.
  • Peer to Peer Consumer Data Marketplace. Advertisers can collect consumers’ shared data that match specific criteria by launching a campaign (powered by a smart contract).
  • Coupons via Ads and Redemption. Consumers are airdropped NOIZ tokens that work like coupons on advertiser websites.
  • Consensus-based Advertiser / Ads Approval. Ads and advertisers, who are otherwise approved by default, can be moderated by consumer consensus, keeping malicious advertisements out of the network.
  • Consensus-based Publisher / Content Approval. Just like how the consensus would decide if the advertiser and its CSR activities are truly beneficial to the community, the same consensus mechanism may decide if the content of a publisher is appropriate and does not promote fake news or malicious software.
  • Consensus Powered Social Impact Funds Release. With each coupon redemption NOIZ tokens will be donated to social impact projects using smart contracts. Different social impact projects can be registered as the beneficiaries of the tokens.

Token Sale

  • Token NOIZ
  • Price 1 NOIZ = 0.14 USD
  • Bounty Available
  • MVP/Prototype Available
  • Platform Ethereum
  • Accepting ETH, BTC
  • Soft cap 10,000,000 USD
  • Hard cap 25,000,000 USD
  • Time 2018-07-15 – 2018-08-15

For more information about NOIZ access whitepaper and NOIZ.

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